2HRV Management Consultants

Juggling may be fun as a hobby!
It's not safe when trying to set up your next growth phase while executing on near-term goals.

We get you there with minimal disruption.

2hrv is based in the San Francisco Bay Area and serves global and US companies

Who We Are

2HRV is focused on helping companies with customer acquisition, retention, increased revenues and profits by focusing on the optimal balance between product and customer services. Engagements are shorter-term and structured for optimal or interim support to corporate or customer service leadership.

Susie Sedlacek, Principal

Susie is a business executive with 20+ years of experience aligning customer services with corporate strategies. She has sat on the executive teams of high-technology Fortune 500 and Tier-1 VC-backed software startups. While there she supported their growth with high impact customer services and strong delivery teams. Her skills include the acquisition and retention of customer accounts, building high performance teams globally, transitioning services and developing go-to-market strategies when moving from SMB target markets to Enterprise markets, and increasing revenues and profits. She has also developed successful programs around developer communities for companies working in the Open Source space. She includes in her expansive portfolio the development of Zend training, the Zend Certified Developer programs, Magento U and the Magento Certified Developer program. Susie has worked in senior roles at companies that include Hewlett-Packard, Sun Microsystems, Network Appliance, Zend Technologies, and Magento/eBay. Susie currently sits on the board of an e-commerce start up as well a non-profit focused on preparing under privileged and at-risk youth for opportunities in the work force.

Fred Sedlacek, Principal

Fred has over 25 years of experience in services business development for the high tech industry working with companies such as Sun Microsystems, Genesys and Cisco Systems.  Fred is experienced in creating and growing local and global customer services initiatives around product launches.  This included the development of services offerings and the identification and development of appropriate delivery channels across international geographies.  He identified, recruited, on-boarded, trained and managed offshore teams.  He also built out the in-house business infrastructure and built out company representation in country to support the off-shore teams.  In addition to customer services, Fred built out comprehensive global developer programs to drive the increased adoption of Java and Solaris while at Sun Microsystems.

The Extended 2HRV team

2HRV has brought together a core set of experienced consultants with whom they have worked with on key initiatives in past companies.  They include former services leaders, analytics experts, certification specialists, instructional designers and human resource experts.

what we do

Our management consulting services focus on our clients’ need for strategy, business development, organization, and transformation within the Services business line of a product company.

Strategy: Tailored solutions based on lifecycle of company, maturity of product and customer base, and / or experience of team

Business Development: Positioning of services with regard to product and channel offerings. Development of go-to-market strategy and tools. Development and training of sales channels.

Organization: Assessing organizational structure, leadership and talent. Analyzing gaps and identifying required talent. Defining requirements for services roles. Coaching services teams.

Operations: Development of metrics and dashboards, KPIs, delivery methodologies, tools.

Transformation: Rebuilding teams, portfolios, sales methods while moving from SMB market to enterprises.

Who We Serve

Our management consulting services are aimed at leaders of startups and enterprises who need a change in their customer services strategy. 2HRV has consulted with leaders in the areas of Professional Services (Consulting, Training & Certification), Post-sales Account Management and Customer Support, who need to:


I had the pleasure of working with Susie when she joined our executive team as interim VP of Services through her consulting company, 2HRV. Susie has a deep understanding of professional services, people, and eCommerce which allowed her to come in and quickly improve our services function. She drove our most successful holiday season to date through careful planning and great leadership. She built a full and effective services management team by both promoting internally and hiring, and was a strong mentor to her team. She knows how to build strong relationships with with executives at customers and is a balanced, mature, and seasoned professional who drove fast results. To boot, she’s fun to work with, loyal, and trustworthy; traits that earned her respect from her peers and team.

Ajay Kapur, CEO at Moovweb

I have had the chance to work with Susie in the context of CloudBees certification program. Susie had to play several roles in parallel. As the Managing Director of 2HRV, she was representing her company in the negotiation and delivery of 2HRV’s consulting engagement for CloudBees. She was also the engagement manager on this long and important project. Finally, she was an advisor on the program’s design, on its development plan, its communications plan and all other marketing aspects. Susie showed the same level of efficiency and professionalism in all these roles, with a great ability to manage them in parallel, without creating any confusion for herself or for us in the process. Beyond her strong drive and ability to deliver, Susie brought us a lot of business value, thanks to her extensive experience as a consulting and training executive at technology companies. Susie has both a strategic perspective and an operational background that she was able to share and put in the context of CloudBees business model and ecosystem. As a result, she was able to both open our minds and educate us, while making sure we could avoid as many traps and mistakes as possible in the design and implementation of this first certification program. I would recommend Susie to any consulting or training organization looking for help, either at a strategic level or for program design and implementation, including but not limited to certification programs.

Francois Dechery, Co-founder | VP Customer Success at CloudBees

Joining at a pivotal point in Magento’s growth, Susie was instrumental in scaling and helping the company mature at a complex and high growth phase of the business. She is a multi-faceted problem solver, knowledgeable, analytical and a highly respected manager. Her leadership and management style is effective and led to her building efficient and high productivity teams. Very rarely do you find a technology executive combining both an in-depth understanding of the business and what it takes to actually build and deliver it.

Roy Rubin, Founder & CEO, Magento, Inc.

I had the true privilege to work closely with Susie when she was the VP of Global Professional Services at Zend. She was a solid partner to Sales and to the reseller and solutions partner network. Susie also expanded and grew the well-regarded PHP certification program, as well as the onsite and online training program for PHP customers and partners. During the time Susie worked at Zend, the overall business grew by 300% internationally. She was able to keep the customer base intact and satisfied throughout this fast-paced growth.

Uval Daniel, EMEA Sales Director, Zend Technologies


Susie to Deliver Keynote at NortheastPHP Conference

Susie is scheduled to deliver the closing keynote address at the annual PHP Conference in Boston on August 23rd. The conference runs for 2 days at the Microsoft NERD (New England Research and Development) center August 22nd & 23rd.  The conference website is here:  http://2015.northeastphp.org.

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